JPS Online
Shopify ecommerce website with product builder & customizer
JPS Online is a label and signage manufacturer that has been operating since 2003. It is very successful in its niche providing signage for big household names.
Although they have had a website for many years it has historically been a brochure for their business and not a selling tool. This changed a few years ago when they launched an ecommerce store using WooCommerce. However this proved to not be the solution they needed, this is when they contacted us!
The Journey
The Background
Despite having an ecommerce website JPS Online Ltd was not getting the sales that they expected. This combined with many restrictions with how their products were setup.
As such they ended going back to their old website setup, asking customers to email or call to place orders instead of buying online.
The Challenge
As a big company with many products, they were worried about switching to a new online shopping platform. As creating over a thousand products with different variations and options manually would be a big and expensive task.
They are also getting into the sticker and label industry. They needed a way for customers to create their own personalized stickers and labels on the website.
The Solution
Working closely with JPS Online Ltd we built a new website using Shopify and a tried & tested Shopify theme.
We used the Matrixify app to connect their stock system to Shopify. This allowed us to upload all products and options to the new website in bulk.
The final stage was to add a tool allows customers to customize products. Customers can upload their own artwork, shoose shapes, colors, materials, and many other options.
We added a live preview feature to stand out from their competition. This feature allows customers to see the product with their chosen options before making a purchase.
Feature Highlights
Product Builder & Customizer
To compete in the unique stickers and labels marketplace this website needed to provide the same level of customization as other websites.
Not only does this sites product builder allow for standard options such as sticker shape, material, colour etc.
We took it one step further with a live preview! Where as the main players in this space only provide customers with an emailed proof artwork, we wanted to provide customers with an immediate showcase of the product they built, before they purchase.
Automated Reviews
Getting reviews are vital to any online business as it provides valuable feedback and helps improve buyer trust. Unfortunately it can often be a laborious process that can leave the customer feeling harrassed.
To avoid these issues we have integrated the well known Feefo verified reviews service. This is fully integrated into the purchasing process and contacts customers automatically to request feedback on the specific products they have purchased.
These reviews are automatically displayed on the website and individual product reviews are shown on the specific products page.
Bulk Product Management
Given the quantity of products and that JPS Online sell both online and offline. It was important to future proof the website so that products can be added, removed and edited in bulk.
Following on from the initial import of products at the start of the project we setup Matrixity App to allow our client to upload a spreadsheet that only changed and updated specific products and content.
This allows the website to be a part of their internal work flow and makes maintaining a large catalog of products easy.